The Gathering at South Forsyth: A New Era of Entertainment and Community

Introducing The Gathering:

Vernon Krause of Krause Auto Group has made a landmark investment in Forsyth County's future with the acquisition of a strategic site between Exit 12 and the new interchange on GA400 at McGinnis Ferry Road. This 100-acre tract, purchased for $53 million, is set to transform into an unparalleled entertainment complex named The Gathering, potentially anchored by an NHL franchise.

A Visionary Development:

The Gathering promises to be a cornerstone of excitement and community engagement, featuring:

• An 18,500-seat state-of-the-art Arena
• Over 1.6 million square feet of premium Office and Retail space
• Three Hotels with a combined total of up to 500 rooms
• A Community Ice Center boasting Two Sheets of Ice
• Residential offerings with 1,800 luxury multifamily units and 150 single-family homes
• New Fire Station and Sheriff’s Precinct Station for enhanced safety
• A 1.2-mile Connective Trail along the Big Creek Greenway for recreation and wellness

A Commitment to Prosperity:

Forsyth County is poised to support The Gathering with a $390 million investment in the construction of the arena and its parking infrastructure, subject to the NHL awarding a franchise to the project. Ownership of the arena will reside with the county or a designated authority, while The Gathering will maintain full responsibility for the operation and maintenance of the venue.

Funding the Future:

The arena project's funding is designed to be repaid over 20 years through:

• Property taxes within The Gathering, anticipated to reach $900 million over two decades
• Annual sales taxes estimated between $6 to $8 million
• Progressive rental payments for the arena, starting at $2 million annually
• A structured event ticket fee, incrementally increasing over time

Ensuring Longevity:

The NHL team will enter a binding agreement to remain in Forsyth County for a minimum of 30 years or until the arena's financial obligations are fulfilled, ensuring long-term stability and commitment.

Confirmed Economic Benefits:

Independent studies by Ernst & Young and Center for Economic Development Research at the Georgia Tech Enterprise Innovation Institute corroborate the substantial economic benefits of The Gathering, anchored by an NHL team, including:

• A $2 billion injection of private capital
• Creation of 7,000 new job opportunities

Join us in envisioning The Gathering as the beating heart of Forsyth County—where community, entertainment, and economic vitality converge to create a legacy for generations to come.Join us in envisioning The Gathering as the beating heart of Forsyth